In the Middle Ages, castles boasted reinforced gates, sturdy locks, and imposing bolts. From the outside, everything seemed impenetrable. However, invaders knew that the real entry was rarely there. A hidden tunnel, a baker’s cart, or a bribed guard were the true vulnerabilities.
The illusion of security has always been a theatrical performance. On the internet, it still is.
Many hosting providers highlight a shiny padlock on their websites, advertise “free SSL,” and display eye-catching badges, suggesting “ironclad” protection. But when asked how it works, the answers are vague, almost as if they came from a frightened robot.
Behind the façade, we often find outdated servers, fragile software, and makeshift configurations set up by teams following generic online tutorials. These are vulnerable structures, incapable of withstanding simple automated attacks. The gate is locked, but the walls are riddled with flaws.
Security is not an optional choice
In much of the market, security is treated like a checklist of options:
- ☐ Basic firewall (of limited effectiveness);
- ☐ Superficial monitoring (that detects little);
- ☐ Anti-DDoS (with uncertain capacity);
- ☐ Robust protection? $20 per domain/month.
The initial protection is merely symbolic. True security, when offered, comes at an exorbitant price. If quality protection costs more than the hosting itself, what’s really included in the basic plan?
The client, who doesn’t always understand the topic, trusts they are protected. Until the moment the site goes down, Google flags malware, or the domain is used to send spam or mine cryptocurrency. When that happens, it’s too late. Adding a security plugin after an attack is like trying to put out a fire with a glass of water.
Meanwhile, the invaders have moved on. They may have sold data, cloned cards, spread spam, or even started blackmail. In extreme cases, a competitor might have poached clients who abandoned your service.
Beyond technology, there’s the law
A security breach doesn’t just cause technical and financial losses. It can bring legal risks. The GDPR (General Data Protection Regulation) holds companies accountable for failures that allow unauthorized access to personal information.
If your site handles customer data, it needs to be secure, not just in appearance, but in practice.
To learn more, check out this article that explains why digital security is an obligation, not a differentiator.
Prevention is cheaper than remediation
Many companies only consider security after a problem arises. It’s the mindset of “if something goes wrong, we’ll fix it later.” But true protection doesn’t work that way. It needs to be present from the start, before the attack, before the disruption, before the penalties.
Effective security isn’t about installing plugins or copying generic configurations. It requires a solid infrastructure, proactive technology, qualified teams, and a culture of prevention.
What does true security mean?
Security isn’t magic; it’s engineering. It’s about anticipating problems. A well-protected site has layers that neutralize threats before they reach the system. Here are some practical examples:
Professional Cloud Website Firewall (Cloud WAF)
This acts as an intelligent barrier between the internet and your site. It identifies and blocks common threats, such as attempts to exploit plugin vulnerabilities, malicious URLs, or automated scans.
Unlike a local firewall or a security plugin, a cloud WAF operates on a global network, neutralizing attacks at their source before they overload your site’s infrastructure. Additionally, behavioral analysis detects and blocks anomalous access, ensuring only authorized users reach administrative areas.
Virtual Patching
When a plugin or system (like a CMS) has a vulnerability, virtual patching acts as a preventive fix. Even if the official software update hasn’t been applied, the system blocks attempts to exploit those flaws. It’s like having a second lock even if the main one is vulnerable.
DDoS Mitigation
Denial-of-service (DDoS) attacks aim to take down sites by overwhelming them with malicious traffic. Effective mitigation analyzes patterns in real time, filtering out illegitimate traffic on a globally distributed network. This keeps the site and infrastructure online, even under massive attacks, without requiring any manual action from the user.
Brute Force Blocking
This mechanism prevents bots from testing thousands of password combinations to access your site. It identifies suspicious login patterns and automatically blocks these attempts, protecting sensitive areas from day one.
Protection Against Spam, Scripts, and Other Threats
Advanced systems filter attempts at abuse, such as sending fraudulent emails, submitting fake forms, SQL injections (SQLi), remote code execution (RCE), and more. These protections prevent your site from being used for malicious activities or suffering attacks that compromise data or functionality. All of this operates seamlessly, without relying on manual configurations.
How Infinite makes a difference
At Infinite, security isn’t an add-on you toss into the cart. It’s built into our infrastructure, regardless of the client’s size.
Our professional cloud firewall is developed by the same creators of OSSEC and Sucuri, global references in cybersecurity. These technologies, used by major companies, cost around $20 per domain/month elsewhere. In our plans, they’re included at no extra cost or as optional add-ons.
Our team conducts continuous monitoring, proactively fixes vulnerabilities, and maintains constant threat reviews. Our goal is clear: keep your site off the attackers’ radar.
Security is also a matter of behavior
Technology is essential, but human errors often open the door to attacks. Weak passwords, outdated plugins, or excessive permissions are common vulnerabilities. That’s why we guide our clients with simple but effective practices:
- Create complex, unique passwords for each service;
- Grant administrative access only to those who truly need it;
- Avoid plugins from unknown sources or without recent updates;
- Disable and remove unused features or plugins;
- Restrict access to administrative areas and databases to pre-authorized IPs.
These measures may seem meticulous, but they’re decisive. A striking case illustrates this: Knights of Old, a 158-year-old British company, shut down after a cyberattack caused by a weak password. The attackers encrypted all the company’s data—servers, backups, and systems—and demanded a multimillion-dollar ransom the company couldn’t pay. Learn more here.
A simple password cost a century-old company its existence. Security is not a detail.
No impossible promises
No system is completely invulnerable, but most attacks can be prevented with the right structure and commitment. At Infinite, we don’t offer illusions. We deliver cutting-edge technology and consistent prevention, by design.
The most secure castle isn’t the one with the flashiest padlock. It’s the one that holds up, even when they try to sneak in through the baker’s cart.